Shahzad YounasвЂ™s Muslim app that is dating 15,000 partners meet to get hitched. He informs Amelia Heathman about contemporary love
The expression goes: вЂMuslims donвЂ™t date, we marryвЂ™,вЂќ claims Shahzad Younas, creator and CEO of this Muslim matching software Muzmatch. вЂњItвЂ™s a generalised expression but it strikes the nail regarding the mind. If IвЂ™m fulfilling a woman, weвЂ™re both reasoning, is this individual wedding product?вЂќ
Muzmatch is frequently dubbed the Muslim Tinder but Younas is certainly not therefore pleased with the contrast. It utilizes some typical structures that are dating-app such as for instance swipes and likes, but rather of concentrating on casual hook-ups it’s all about assisting Muslims find you to definitely marry.
Numerous Muslims are required to marry young and also to some body associated with the exact same faith. Choices consist of working together with a matchmaker, which computer technology graduate Younas defines as вЂњlike getting your CV passed aroundвЂќ to get a partner that is appropriate. That he decided to create an app that would make the dating process more вЂњhalalвЂќ вЂ” acceptable in religious law so it was back in 2014, after hearing his friends swap stories about dating struggles.
Younas quit their work as a good investment banker and invested half a year working 18-hour times to produce Muzmatch inside the room. Half a year after establishing, the application had produced its very very very first wedding.
вЂњA few got in contact to state вЂthank you, we got married due to your appвЂ™. I happened to be like, OK, this is certainly real,вЂќ he said. The outcome talk on their own: Muzmatch has one or more . 5 million people plus some 15,000 partners ‘ve got hitched after meeting about it.
It produced name it me youвЂ™re searching for? for it self away from Muslim community as a result of an advertising campaign that went in the Tube a year ago featuring Lionel Richie singing: вЂњHalal, isвЂќ The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, so itвЂ™s no wonder the big dating companies have come knocking in terms of competitors.
Younas wonвЂ™t mention who, but claims he has turned them straight straight down everytime. вЂњWeвЂ™re on a mission to change how Muslims across the world think of marriage, and obtain married.вЂќ
Lots of work goes in making certain Muzmatch is really a safe room for Muslims to talk and satisfy on line. In 2016, the working platform introduced selfie verification to make certain everybody else from the application is whom they do say these are typically. The business features a united group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.
Other privacy features are embedded. Users can request a chaperone be there in conversations mail order wives from the software, such as for example a member of the family, as per an Islamic principle that whenever unmarried gents and ladies chat a 3rd party should show up. Users also can guarantee they’ve no profile image to their account or details such as for instance their complete name, so they may be as private online as you are able to. вЂњItвЂ™s about knowing that Muslims are incredibly diverse and now we donвЂ™t would you like to force individuals down a road that is particular. You want to function as space that is safe offer top-level privacy to the users,вЂќ says Younas.
Safety is vital for any other reasons. вЂњWe get lots of EDL kinds and Right-wing individuals providing that you great deal of abuse вЂ” putting up Bin Laden images and all sorts of that types of stuff,вЂќ claims Younas. вЂњThe positive thing is they get spotted quickly and eliminated so we can block those users in a permanent means.вЂќ in the upside, Muzmatch comes with non-Muslims registering as they are interested in the faith, such the man that is 50-plus changed into Islam after fulfilling somebody in the software. вЂњThe peoples tales can be pressing. WeвЂ™re wanting to tread that type of being available but equally being faithful to our community. ItвЂ™s a line that is tricky walk down but We think weвЂ™ve nailed it.вЂќ
Therefore whatвЂ™s next? The start-up has accomplished profitability by way of its premium paid-for tier however the stage that is next to carry on to enhance the application as well as its features, and expand the group as well as its reach. вЂњPurely for a figures foundation, one-fifth around the globe is Muslim,вЂќ claims Younas. вЂњOn top of the, we estimate there are about 400 million Muslims who will be solitary and qualified. We glance at that, and weвЂ™ve not produced dent.вЂќ
The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon Valley-based accelerator Y Combinator вЂ“ Younas participated when you look at the programme back 2017 вЂ“ also as Luxor Capital.
“Shahzad has plainly made a thing that individuals want,” claims Tim Brady, someone at Y Combinator. “He is really a resourceful creator whom was hearing their users as well as in the procedure is rolling out an excellent solution for the Muslim community, in a manner that main-stream organizations have actually neglected to do.”
Beyond bringing individuals together, Younas also desires to alter attitudes within the Muslim world in order that marriage is approached in a contemporary method. вЂњMy vision is the fact that whenever Muslims around the globe think of engaged and getting married Muzmatch pops into the mind вЂ” plus it is like an evident, non-taboo action to take,вЂќ he states. вЂњI always think Muslims are five years behind the main-stream, specially when it comes down to technology. Now it is time to allow them to get caught up.вЂќ