Muzmatch: the app that is dating the way in which Muslims find love

Muzmatch: the app that is dating the way in which Muslims find love

Shahzad Younas’s Muslim app that is dating 15,000 partners meet to get hitched. He informs Amelia Heathman about contemporary love

The expression goes: ‘Muslims don’t date, we marry’,” claims Shahzad Younas, creator and CEO of this Muslim matching software Muzmatch. “It’s a generalised expression but it strikes the nail regarding the mind. If I’m fulfilling a woman, we’re both reasoning, is this individual wedding product?”

Muzmatch is frequently dubbed the Muslim Tinder but Younas is certainly not therefore pleased with the contrast. It utilizes some typical structures that are dating-app such as for instance swipes and likes, but rather of concentrating on casual hook-ups it’s all about assisting Muslims find you to definitely marry.

Numerous Muslims are required to marry young and also to some body associated with the exact same faith. Choices consist of working together with a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to get a partner that is appropriate. That he decided to create an app that would make the dating process more “halal” — acceptable in religious law so it was back in 2014, after hearing his friends swap stories about dating struggles.

Younas quit their work as a good investment banker and invested half a year working 18-hour times to produce Muzmatch inside the room. Half a year after establishing, the application had produced its very very very first wedding.

“A few got in contact to state ‘thank you, we got married due to your app’. I happened to be like, OK, this is certainly real,” he said. The outcome talk on their own: Muzmatch has one or more . 5 million people plus some 15,000 partners ‘ve got hitched after meeting about it.

It produced name it me you’re searching for? for it self away from Muslim community as a result of an advertising campaign that went in the Tube a year ago featuring Lionel Richie singing: “Halal, is” The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, so it’s no wonder the big dating companies have come knocking in terms of competitors.

Younas won’t mention who, but claims he has turned them straight straight down everytime. “We’re on a mission to change how Muslims across the world think of marriage, and obtain married.”

Lots of work goes in making certain Muzmatch is really a safe room for Muslims to talk and satisfy on line. In 2016, the working platform introduced selfie verification to make certain everybody else from the application is whom they do say these are typically. The business features a united group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.

Other privacy features are embedded. Users can request a chaperone be there in conversations mail order wives from the software, such as for example a member of the family, as per an Islamic principle that whenever unmarried gents and ladies chat a 3rd party should show up. Users also can guarantee they’ve no profile image to their account or details such as for instance their complete name, so they may be as private online as you are able to. “It’s about knowing that Muslims are incredibly diverse and now we don’t would you like to force individuals down a road that is particular. You want to function as space that is safe offer top-level privacy to the users,” says Younas.

Safety is vital for any other reasons. “We get lots of EDL kinds and Right-wing individuals providing that you great deal of abuse — putting up Bin Laden images and all sorts of that types of stuff,” claims Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent means.” in the upside, Muzmatch comes with non-Muslims registering as they are interested in the faith, such the man that is 50-plus changed into Islam after fulfilling somebody in the software. “The peoples tales can be pressing. We’re wanting to tread that type of being available but equally being faithful to our community. It’s a line that is tricky walk down but We think we’ve nailed it.”

Therefore what’s next? The start-up has accomplished profitability by way of its premium paid-for tier however the stage that is next to carry on to enhance the application as well as its features, and expand the group as well as its reach. “Purely for a figures foundation, one-fifth around the globe is Muslim,” claims Younas. “On top of the, we estimate there are about 400 million Muslims who will be solitary and qualified. We glance at that, and we’ve not produced dent.”

The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon Valley-based accelerator Y Combinator – Younas participated when you look at the programme back 2017 – also as Luxor Capital.

“Shahzad has plainly made a thing that individuals want,” claims Tim Brady, someone at Y Combinator. “He is really a resourceful creator whom was hearing their users as well as in the procedure is rolling out an excellent solution for the Muslim community, in a manner that main-stream organizations have actually neglected to do.”

Beyond bringing individuals together, Younas also desires to alter attitudes within the Muslim world in order that marriage is approached in a contemporary method. “My vision is the fact that whenever Muslims around the globe think of engaged and getting married Muzmatch pops into the mind — plus it is like an evident, non-taboo action to take,” he states. “I always think Muslims are five years behind the main-stream, specially when it comes down to technology. Now it is time to allow them to get caught up.”


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